How to Gain Attention for Your Content

As the web continues to grow, gaining the attention of customers becomes harder and harder.

Imagine if you NEVER had to worry about gaining attention anymore, imagine if attention just happened...and it came whilst you slept, whilst you were busy living life and you never had to worry about attention again....

Sound great? 

Well, the secret of gaining more attention is by not making attention your goal.

Let me explain because this appears counterintuitive to all that I have blogged about before....

When you aim for attention the reader can feel that in your writing, in your videos, in your podcasts.

Attention should not be your goal; just the outcome of great social marketing.

Social marketing at its best is customer centric; It puts the reader, the consumer at its core. When you produce content marketing based around the need of the customer, it attracts not just the eye but the heart of your customer.

               Attention is something that the customer gives you IF you earn it.

The problem comes when business believe they are so great, that they offer something so great that all they have to do is tell people about it....and they will give it attention.

Wrong.

Attention is a scarce resource; it needs to be mined from the customers mind.

Attention mining is like mining for gold. You need to put yourself in the right places. You need to filter your content for that tiny nugget that will shine so brightly it will attract the eye. You need to understand what is truly precious to your customer and create content to appeal to that precious need.

When you focus on attention as the goal, you focus on the quantity rather than the quality of the attention. When you see attention as an outcome of great marketing you focus upon the content.

How To: Using Google Glass to Capture and Publish Video.

Google Glass can make the creation of video content for business, education, and entertainment easy for all people who want to communicate simply and quickly. This presentation looks at Glass and its capabilities, and discusses best practices. Google Glass is expected to reach store shelves sometime in 2014. And when it does, the connected headset could do more than change the wearable tech market: it could change Google, too. As we steadily merge with our technology, the focus is on devices that enhance our senses and minds and knit us together in new ways.

Hello everyone, Welcome to my blog. My name is Kirk Briscoe and I am a Digital Media Content Creator and Strategist. I will be discussing my views on the most insightful media trends and how to take advantage of new communication technologies to build brands. First let me tell you about my new StartUp.

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